Before it was auctioned for just under $69,000, we take a closer look at one of the lesser-spotted electrics in Moore’s ...
BURBANK, CA--(Marketwired - June 14, 2016) - Fender Musical Instruments Corporation (FMIC) debuts the new Fender Mod Shop, an immersive digital studio experience providing consumers with the ability ...
Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a ...
Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...
“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...
Fender has opened the floodgates to its 2023 suite of electric guitars, acoustic guitars and bass guitars, which is headed up by the all-new Suona Collection of limited-edition Thinline Stratocaster, ...
Off-the-shelf electric guitars and basses are great, but how about the chance to spec your own unique Fender? US customers have enjoyed the chance with the company's official Mod Shop since 2016, and ...
When questing to find the perfect guitar to suit your style and playing, you may find yourself wishing that aspects of different models could be merged into one perfect instrument. Mashups are not ...
Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes ...