Why are generic terms so valuable? Whether it is in search or domain names, a generic word carries immense opportunity since it often defines categories of information, products and experiences.

Discover how companies use offensive competitive strategies to gain market share and outsmart rivals through acquisitions, R&D investments, and aggressive tactics.

Though generic drugs represent more than 90% of dispensed prescriptions, generic drug manufacturers continue to face pressure from drug distributors, pharmacy benefit managers, and competitors. But ...

The FDA hit a key milestone yesterday on its path to lowering the high cost of drugs in this country with the approval of the first generic drugs to receive its Competitive Generic Therapy (CGT) ...

Replacing the combination of brand-name, antiretroviral drugs currently recommended for control of HIV infection with soon-to-be-available generic medications could save the U.S. health care system ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest competitive pricing strategy for a fast food company. During ...

As the cost of branded drugs is increasing faster than ever, challenging the purchasing power of patients, the demand for generic medicines is on the rise. Generic medicines, the patent-expired ...