The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized ...

Google simplified its reusable tag design to improve data quality. It added features without the need to modify and install additional code. And, centralized the process of identifying paths to take ...

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is ...

Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and ...

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a ...