On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

Writing good news snippets examples is like trying to catch lightning in a bottle. You want something that’s short, sweet, ...

You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs. Well, if search robots don’t pay much attention to ...

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition ...

Eric Hedekar from STAT, a tool that tracks the Google search results, posted on Twitter that he caught Google testing making the URL in the snippet a hyperlink and clickable. The snippet typically ...