(Ad) In the U.S., there's increased interest in marijuana, especially in recent decades. Reports have it that up to 49% of adults in the U.S. have tried cannabis at least once. One of the obvious ...

Professor Ginka Toegel, a leading expert on organisational behaviour and leadership at IMD Business School and author of The Confidence Myth, examines why companies continue to confuse confidence ...

If you’re in business—any kind of business—you’re in the sales business. Oh, you may not sell widgets or gizmos or lollipops. But you’re in the sales business, nevertheless. For better or worse, ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from ...

TikTok has announced four new options to its Promote ad feature, which helps brands and small businesses quickly turn organic posts into ads directly on the platform. TikTok's new offerings aim to ...

In a session at the Becker’s Hospital Review annual meeting in Chicago on May 17, Rhoda Weiss, PhD, a national healthcare consultant, speaker, author and editor of Marketing Health Services Magazine ...

In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...