Finding the perfect tagline is quite a task. You want something that encapsulates who you are, what you’re about, and why people should choose you. You want it to be punchy and impactful and ...

Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Just because you have a tagline doesn't mean you have a brand idea.