Even companies that do not engage in ecommerce benefit from an effective website since customers often find businesses through Internet searching. Companies may perform a website analysis for numerous ...

Craig Macfarlane, chief technology officer of StudentAdvantage.com, smiles incredulously as he studies the numbers: 4.7 million unique users logged onto his company's FansOnly.com Web site in December ...

During the dot-com heyday, companies slapped sites on the Web and waited for traffic to pour in. They counted “eyeballs” and measured their site’s “stickiness” as a way to convey the online real ...

Many small businesses and startups fail not because of a lack of ideas, but due to poor strategic planning and execution.

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...