If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

Purple shampoo is a popular product for people with blonde hair (especially those with dyed blonde hair) as it neutralizes brassy and yellow tones. However, a lesser-known fact is that the shampoo ...