Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

Welcome back to Campaign Asia-Pacific's Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in ...

The world of advertising technology is full of terminology that publishers, investors and analysts have grappled to get their heads around. The latest complex online ad tactic they are struggling to ...

Are you a print subscriber? Activate your account. By Dave Wasserman - 40 min 15 sec ago By Giorgia Amatemaggio - 1 hour 10 min ago By Garett Sloane - 1 hour 10 min ago By Sabrina Sanchez - 1 hour 10 ...