Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Find out more about Brand positioning as the foundation of marketing and communication strategy, don't miss it.

The below is an excerpt from Will Luton's book Free-to-Play: Making Money From Games You Give Away which is published by Pearson and available on Amazon UK and Amazon US. The nitty-gritty of marketing ...

When you create awareness of your work and generate interest in it, you can convert that interest into donations. There are two ways to do this: from the bottom up and the top down. Your organization ...