Martech - This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting ...

AI won't kill your brand by failing. It'll kill your brand by succeeding—and quietly optimizing it out of existence. With agentic AI, advertising systems don't just recommend actions; they take them.

Email Marketing - Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Catch up on select AI news and developments from the past week or so: Anthropic restricts Mythos model release due to unprecedented hacking capabilities. Anthropic is limiting access to its Mythos ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Microsoft's new deliverability requirement will have an outsized effect on B2B marketers, with other additional recommendations also likely to impact them more than their B2C counterparts. Let's break ...

Catch up on select AI news and developments from the past week or so: AI fluency emerges as a new driver of workforce inequality. New research shows that experienced AI users significantly outperform ...

Explore how AI is reshaping agency procurement and discover a framework for selecting partners based on long-term value, ...

Marketing Management - This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do ...

Advertising & Promotions - What are marketers doing to drive people to digital experiences from direct mail campaigns? Are ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...