OpenAI is refining the way ChatGPT functions to bring in more money, including a new $8 ChatGPT Go tier and the introduction ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

The move is the final phase of efforts by the maker of AutoCAD and other digital design software to streamline customer ...

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.

Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

A House-approved proposal to eliminate all mandatory public notice advertising in Indiana was scuttled Thursday by senators expressing support for the greatest possible public awareness of ...