Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for ...

The BBC has confirmed plans to produce original YouTube shows for the first time under a watershed agreement with the ...

Honda today unveiled "This is The Power of Dreams" ? its debut marketing campaign as Official Automotive Partner of Team USA ...

Cloud security company Zscaler has racked up big returns for investors since going public in 2018.

Nepal, Jan. 22 -- Imagine this: It is 2050 (AD). Four successful governments have completed their tenures, and the current ...

The price of admission to entrepreneurship seems steep, but the reality is far scrappier. According to data from the US ...

The massive warehouse space stretches before you like an urban savanna, with rows of blue bins serving as watering holes ...

Many companies will do whatever it takes to make a bigger profit. Sometimes, this means adopting marketing and advertising strategies where they, bizarrely, try to gender products and services for no ...

Thank you, Jackie. The fourth quarter marked a strong end to a tremendous year for Columbia Banking System, Inc. We continued ...

The biggest lie in the global creative industry is that talent rises on merit alone. Talent is universal. Opportunity is not.imageIndependent agencies are producing some of the most original work in ...