Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Across our work and dozens of conversations with eight- to nine-figure e-commerce brands in Q4, consistent patterns emerged ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

YouTube and the BBC have confirmed plans to deepen their ties, with the UK national broadcaster committing to creating ...

Strong brands don’t just happen by accident. They don’t win trust and loyalty overnight; branding takes years and years, if ...

Ilia Malinin, known as the "Quad God," landed the elusive quad axel jump a few years ago, sparking questions about the future ...

Sportradar's Nikolaus Beier outlines why building long-term value for the World Cup will help retain new and big volume ...

Retailers are looking for ways to make certain products feel premium in order to attract a higher-earning audience while also ...

The second day of Davos features discussions on AI, EVs, and more. Speakers include Microsoft's Satya Nadella and ...