As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

Marketers have the power to shift pricing from a “finance-led” approach focused on discounting and price elasticity to something “truly innovative”.

CMSWire Contributor of the Year Justin Racine breaks down what changed in 2025 and why customer experience separates leaders ...

Consumer Analysis Examines Multi-Form Magnesium Formulation, Quality Testing Protocols, and Research Context as New Year ...

Economic data still shows growth, low unemployment, and resilient spending, yet conversations at kitchen tables and in group ...

If past is prelude, Donald J. Trump will in all likelihood in 2026 continue to “govern” in a confrontational, centralized, ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

A smart solution to cognitive headwinds isn't to ignore them; it's to assume they're there and plan accordingly.

A clear-eyed look at the $800 billion returns cycle: how it formed, where it fails, and what retailers must fix to prevent ...

A Carey Business School study indicates that small barriers to price comparison across apps can lead to consumers paying more ...