Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

Actually, Judge and the Yankees won’t see viewers all that soon. The Yankees’ first appearance on “Sunday Night Baseball” is ...

A Northrop Grumman Cygnus cargo tug developed under NASA’s Commercial Orbital Transportation Services program approaches the International Space Station’s Canadarm 2 in February. Credit: NASA ORLANDO, ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

Guy Fieri had to spend considerably more time working on Bosch’s new Super Bowl commercial than he does on the short-order fare regularly displayed on his Food Network program “Diners. Drive-ins and ...

Hellmann’s is hoping a healthy does of silliness will help its Super Bowl recipe. The Unilever-backed mayo is a Super Bowl regular, and in the past has tapped themes such as sustainability and ...

USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials. Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s ...

With Super Bowl 60 fast approaching on Feb. 8, we're starting to get a sense of which stars will appear during ad breaks in the action between the New England Patriots and Seattle Seahawks. Companies ...

Brands have been hinting about what they have planned, teasing celebrity cameos and storylines. For some companies, announcing that they’ve purchased ad time is news on its own. Here are the brands ...

EXCLUSIVE: Nate Burleson and Daniela Ruah are returning to host Super Bowl Greatest Commercials: Hall of Fame Countdown on CBS. The interactive special is set to air on Monday, February 2, at 8 p.m.

Humana Inc. said Thursday it has decided to exit the Employer Group Commercial Medical Products business, which includes fully insured, self-funded and Federal Employee Health Benefit medical plans ...

Budweiser is celebrating 150 years of making beer in the U.S. by featuring two "American icon" animals in its 2026 Super Bowl ad Budweiser Budweiser's 2026 Super Bowl commercial is "American Icons" ...