If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

AI companies are gearing up to follow the social media model of monetizing their platforms through advertising. The danger ...

The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

In question is Esperion’s Lipid Lurkers educational campaign, which was launched in July 2024 with support from agency partner GSW, powered by Syneos Health.

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

Choosing what to buy has never been more complicated. With endless brands, persuasive ads, and online reviews competing for attention, many Americans have learned that rushing into a purchase can lead ...

Think Myles Garrett broke the single-season sack record? 1 NFL Hall of Famer believes he should be tied with Browns star 8 bold MMA predictions for 2026: UFC's White House event goes sideways, Jon ...