Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. May 07, 2025, 11:47am EDT In December of last year, as part of ...

Razorfish and GWI’s findings around loyalty arrive at a moment when consumers are chasing value in response to sticker shock during everyday occasions like grocery store trips. The research also comes ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

What’s changing is where growth is coming from, how travelers plan, and what actually drives loyalty in an AI world.

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Hotel loyalty is getting more competitive and more creative at the same time. Big brands are rolling out new partnerships, fresh ways to earn and use points, and perks that feel more personalized.