The future of sustained business growth belongs to the organizations that recognize that the product is the most powerful ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

The car appears to be flawless, has never been involved in an accident, and is for sale as we speak. How much do you think it ...

A newly published updated nutrient profiling model will bring more food products into the ‘less healthy’ category.

Tired of water companies siphoning off huge profits and leaving us with creaky infrastructure? Professor Karel Williams knows ...

The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

Promotional models remain a key element of effective advertising strategies. By attending gigs and putting in the effort to ...

AI agents are transforming brand-consumer relationships. The authors explore how brands must adapt to a new retail ...