An overview of approaches to maintaining brand consistency in international projects: standardization rules, organizational processes, and control of local adaptations in a multi-market environment.

Successful entrepreneurs aren’t just the ones with the best ideas. They’re the ones who tell the most compelling stories.

Customer trust is at the heart of our mission,” Amy Hendricks, Circle K's head of marketing in North America, told Newsweek.

There is a broader world of perfume beyond mainstream designer scents, and niche fragrance brands offer a unique perspective. Just as exploring indie music reveals greater complexity beyond the ...

In today’s world, where attention seems to last only a moment, a product can really connect with its audience by sharing ...

During the unveiling of Federal Bank’s refreshed brand identity, The Fortuna Wave, Vidya Balan spoke about the values she seeks before signing as a brand ambassador. She also shared her family’s ...

Nicole Charky-Chami is a senior editor based in Los Angeles, writing and producing breaking news. She teaches journalism courses for UCLA Extension and previously taught at Loyola Marymount University ...

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the ...

A brand manifesto is your tribal signal. It tells the world what you stand for and what you fight against. We dive deep into the psychology of belief, offering practical advice for entrepreneurs who ...

Dighton-Rehoboth Regional High School has unveiled refreshed district branding, including a modernized Falcon logo, an official green and gold color palette, a new “DR” typeface and a comprehensive ...

Influencer management is the key to a sustainable influencer program. A critical component of maintaining a robust influencer program is nurturing quality relationships with your influencers. These ...

Russell Brand’s legal woes continue. After being charged with multiple counts of rape and sexual assault earlier this year—all of which the comedian has pled not guilty to—the 50-year-old was hit with ...