In 2026, keeping up with your health goes far beyond an annual checkup at the doctor's office, and the days of following a one-size-fits-all diet and exercise plan are behind us. Now, watches, ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Something is puzzling our Planet Money podcast team - two economic indicators behaving unusually. The first is consumer sentiment - our collective feeling about the economy. The other is consumer ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

The fashion industry faces significant challenges due to its linear systems and environmental impact. As sustainability gains priority among consumers, especially Generations Y and Z, the industry is ...

Melise Panetta does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

In the lobby of the Media Lab, the innovative hub of the Massachusetts Institute of Technology, an AI-powered assistant named Oscar is ready to “talk trash.” Created by Intuitive AI, Oscar uses ...