Mar 1, 2023 · This work is an exhaustive theoretical review of the numerous authors, theories and models concerning consumer behaviour considered from 1935 to 2021.

Aug 21, 2025 · Consumer theory is a part of microeconomics that examines spending decisions based on personal preferences and budget constraints. Key assumptions of consumer theory …

Nov 15, 2024 · Learn about consumer behavior models and discover which one applies to your business.

Jul 23, 2025 · Consumer Behaviour is the study of individual customers, organizations, or groups' behaviour while selecting, purchasing, using, and disposing of goods, ideas, and services so …

As an inherently interdisciplinary field, consumer behaviour draws upon theories and concepts from psychology, sociology, economics, anthropology, and neuroscience. These diverse …

In this article, we’ve covered 7 important consumer behaviour theories that you need to know. By applying these theories to your marketing strategies, you can better understand and influence …

Understanding consumer behavior, or at least the fundamentals of what drives complex choices by consumers in the marketplace, lies at the heart of microeconomics.

human behaviour in a consumer role. Consumer behaviour, according to Walters (1974: 6), represents specific types of human actions, namely those concerned with the purchase of …

The Theory of Buyer Behaviour (Howard ANDSheth 1969) and the Consumer Decision Model (Blackwell,Miniard et al. 2001) are two of the most widely cited analytical models.

So How do We Define Consumer Behavior? The activities directly involved in obtaining, consuming, and disposing of products and services, including the decision processes that …