Analytics Academy on Skillshop is a collection of free e-learning courses designed by Analytics experts to help users get the most out of Google Analytics. Google Analytics currently offers 4 training

SEO specialists or marketers: As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the …

Search Console Educational Resources Google Search Central Get more in touch with your audience by using best practices to make it easier for search engines to crawl, index, and understand your …

This track assumes that you are familiar with basic SEO practices and terms. Understand how Google works with your site. There are a lot of things to know about how Google crawls and presents your …

Understand factors that determine local ranking Important: There's no way to request or pay for a better local ranking on Google. We do our best to keep the search algorithm details confidential to make …

Search Engine Optimization (SEO) tips for your blog You can use relevant keywords in the titles and text on your posts and pages. You can also tell search engines which pages, posts, and links to ignore so …

Getting started with Search Console If you're interested in improving your site's appearance on Google Search, and you're willing to put in a little time learning about search engine optimization (SEO) and …

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and …

For example, you or an SEO that you’ve hired may have built bad links to your site via paid links or other link schemes that violate our spam policies. First and foremost, we recommend that you remove as …

Learn which queries are bringing traffic to your site, and use this to improve your SEO efforts. See which pages have the highest (and lowest) click-through rate from Google search results.