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  1. Morgan Stanley’s Top 50 Watch Brands for 2024, Rolex Still by far …

    Feb 17, 2025 · Like every year and for now eight consecutive times, Swiss watch industry consultancy firm LuxeConsult and financial institution Morgan Stanley have worked together to …

  2. Watches of Switzerland sees 15% surge in US sales on demand …

    19 hours ago · Luxury retailer Watches of Switzerland Group reported a 15% jump in U.S. sales for the first half of the year on Thursday, boosted by strong demand for high-end timepieces in …

  3. The Biggest Winners And Losers In The 2025 Luxury Slowdown

    Jul 29, 2025 · The pre-owned watch market is thriving, especially in Australia where value-driven buyers favour Rolex, TAG Heuer and Tudor. By now, the post-pandemic high of luxury …

  4. The Top Watch Brands of 2024—Morgan Stanley & LuxeConsult …

    Luxury brands like Patek Philippe, Audemars Piguet, and Richard Mille are also on the rise, and together with Rolex, they now control 47% of the market. This signals a clear shift: fewer …

  5. A Luxury Watch Sales Slump, Geneva Watch Days 2024 Key …

    Sep 12, 2024 · I’ve just spent time with a host of manufacturers and watch brands at the Geneva Watch Days get-together. We spoke to executives and checked out a bunch of new timepieces.

  6. New study shows global luxury shoppers are spurning high-end …

    Global sales of personal luxury goods are expected to decline for the second consecutive year. A study by Bain & Co. reveals that consumers are pushing back against price hikes and …

  7. US demand keeps Swiss watch sales ticking despite hefty tariffs

    1 day ago · Despite US duties reaching up to 39% on Swiss goods, watches of Switzerland posted higher sales and profits, insisting that demand for top-end watches and jewellery …

  8. Pre-Owned Rolex and Patek Philippe Watches Shine Amid Luxury Watch ...

    Aug 15, 2025 · Pre-owned Rolex and Patek Philippe models are leading a modest yet meaningful recovery, even as new watch sales face headwinds from tariffs, currency pressures, and …

  9. Tudor sales slump by 23% but Rolex turnover ticks up 5% to CHF …

    Feb 20, 2025 · Despite 39 out of 50 brands seeing their sales decline, the total value of sales for the top 50 Swiss watchmakers dropped by only 2.3%. The broad sweep of results were …

  10. Watches of Switzerland U.S. Sales Rose 15% Through First Half of …

    1 day ago · December 4, 2025 Despite Tariffs, Watches of Switzerland’s U.S. Sales Rose 15% Through the First Half of 2025 The company's sales generated around $546 million (£409 …