Dual agency happens when one agent represents both the buyer and the seller in the same transaction. While it’s allowed in Illinois, it can come with serious downsides—conflicts of interest, limited representation, and potential miscommunication. In this video, Kyle breaks down what dual agency really means and why having clear, independent representation matters when you’re making one of the biggest financial decisions of your life. An informed decision is always a smart decision. Have question
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Dual agency isn’t “helpful.” It’s a conflict. When one agent represents both the buyer and the seller, the only person who truly benefits is the agent. As a seller, you do not have to agree to dual agency in your listing agreement. You can require that your agent works only for you. When I host open houses and unrepresented buyers come in, I’m very clear: I don’t do dual agency. If you want the house, I’ll help you find your own agent. My job isn’t to make the most money for me. My job is to rep
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