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The holiday season used to have a neat little timeline. Now? It’s basically a year-long feeling, not a date on the calendar. Ditch the old timeline. Annie-Mai Hodge is here to highlight the key findings from the latest Intuit Mailchimp report, revealing the emotional drivers behind consumer spending. The data doesn’t lie: - The Early Bird: 43% of shoppers made a purchase in October, long before the traditional “holiday mode” starts. - The Final Rush: 76% buy something during the mid-December las
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The holiday season used to have a neat little timeline. Now? It’s basic…
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The holiday season used to have a neat little timeline. Now? It’s basically a year-long feeling, not a date on the calendar. Ditch the old timeline. Annie-Mai Hodge is here to highlight the key findings from the latest Intuit Mailchimp report, revealing the emotional drivers behind consumer spending. The data doesn't lie: - The Early Bird: 43% of shoppers made a purchase in October, long before the traditional "holiday mode" starts. - The Final Rush: 76% buy something during the mid-December las
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Stop planning your holiday campaigns around dates. Start planning them around feelings. Want the real story behind holiday purchases? Eugene Healey digs into our latest Holiday Report, showing exactly how emotional drivers are steering consumer spending. The data shows that the season is actually made up of 7 distinct conversion moments, each with its own shopper archetype and unique messaging rules. We’ve mapped out the shift in consumer psychology from the eager anticipation phase all the way
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