IAB CEO David Cohen Talks Biggest Changes to Ad Industry as Association Turns 30 | IAB
IAB CEO David Cohen Talks Biggest Changes to Ad Industry as Association Turns 30 | IAB
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Join #IAB IAB Tech Lab in Cannes! Curious which topics will be discussed by our executive team? Here’s a sneak peek of some of the upcoming sessions: ➖ Monday, June 17th, 12:30 PM – 1:30 PM, Why It’s Time To Get Real About Attention In Advertising with IAB's Carryl Pierre-Drews (Infillion) ➖ Monday, June 17th, 1:00 PM – 1:30 PM, Working the Room: Cultivating Connections with IAB's Sheryl Goldstein (The Female Quotient) ➖ Tuesday, June 18th, 2:45 PM – 3:30 PM, Unlocking Addressability: Navigating
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Join #IAB IAB Tech Lab in Cannes! Curious which topics will be discussed by our executive team? Here’s a sneak peek of some of the upcoming sessions: ➖ Monday, June 17th, 12:30 PM – 1:30 PM, Why It’s Time To Get Real About Attention In Advertising with IAB's Carryl Pierre-Drews (Infillion) ➖ Monday, June 17th, 1:00 PM – 1:30 PM, Working the Room: Cultivating Connections with IAB's Sheryl Goldstein (The Female Quotient) ➖ Tuesday, June 18th, 2:45 PM – 3:30 PM, Unlocking Addressability: Navigating
50 viewsJun 6, 2024
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Join the #IAB IAB Tech Lab executive team in Cannes next week! You don't want to miss these sessions on Tuesday, June 20th: 🔹 Amazon Ads Leadership Breakfast with Carryl Pierre-Drews 🔹 How Regulated Industries are Pioneering the Cookieless Future (MediaMath) with Anthony Katsur 🔹 Teads Salon: Contextual Council with Sheryl Goldstein 🔹 A New Era for Streaming Ads: How Publishers Are Upgrading Their AVOD Game (Infillion, Innovid) with David Cohen 🔹 All About Attention: What’s Next for the Ind
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Join the #IAB IAB Tech Lab executive team in Cannes next week! You don't want to miss these sessions on Tuesday, June 20th: 🔹 Amazon Ads Leadership Breakfast with Carryl Pierre-Drews 🔹 How Regulated Industries are Pioneering the Cookieless Future (MediaMath) with Anthony Katsur 🔹 Teads Salon: Contextual Council with Sheryl Goldstein 🔹 A New Era for Streaming Ads: How Publishers Are Upgrading Their AVOD Game (Infillion, Innovid) with David Cohen 🔹 All About Attention: What’s Next for the Ind
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New IAB Research! 📣 Changing the Game: How Games Advertising Powers Performance is #IAB’s groundbreaking new study that quantifies the success marketers are seeing with games advertising compared to other media. IAB partnered with Advertiser Perceptions to survey 300 #brands & #agencies that invest in #games advertising to understand its implications, highlighting why these marketers continue to include games advertising, its role in campaign planning, and more. Download the report: bit.ly/3Tsy
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New IAB Research! 📣 Changing the Game: How Games Advertising Powers Performance is #IAB’s groundbreaking new study that quantifies the success marketers are seeing with games advertising compared to other media. IAB partnered with Advertiser Perceptions to survey 300 #brands & #agencies that invest in #games advertising to understand its implications, highlighting why these marketers continue to include games advertising, its role in campaign planning, and more. Download the report: bit.ly/3Tsy
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