McDonaldization Theory of George Ritzer
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McDonaldization Theory of George Ritzer
McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He explains it occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific ...
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